The iSeeLoc Team

Sharon Zohar, CEO

Sharon is a successful entrepreneur with more than 25 years of executive management and design experience in semiconductors and electronic industry. He was the founder and CEO of two start-up companies, Envision Inc (Acquired by Magma) and Sycon Design Inc (acquired by eSilicon). He later served as the VP of Intellectual Property at eSilicon, and prior to his roles at Envision and Sycon Design, Sharon held various management positions at Intel and IBM.

Avi Zohar, CTO

Avi has more than 20 years of technical experience in Electronics, DSP, and Communications. He served as the VP of Engineering at Storwize (Acquired by IBM), and managed a group of over 90 R&D engineers at Comverse, as well as being a system engineer at the Israel Defense Force.

Ronny Gorlicki, Executive VP Business Development

Ronny has been involved in Business Development for over 35 years, of which 26 of those has been in High Tech. He was part of the founding team of the National Semiconductor Fab in Israel and later moved to the headquarters in the Silicon Valley as Director of Business Development for the Microprocessor BU. He then joined the start-up CommTouch and set up their USA organization as VP Marketing & Sales. He was recruited by NetManage to spearhead their Sales & Marketing activities in Europe. He then became one of the founders of WizCom Technologies, the developers of the world renowned Quicktionary, as VP Marketing & Sales. The company went public within 18 months and had a global distribution channel which spanned over 35 countries. He later joined Comsys as EVP Sales and drove their sales and business development to all silicon companies who developed chips for the Cell Phone industry, as well as selling to the Cell Phone OEMs and ODMs. The company was acquired by Intel.


Richard L. Sanquini

Richard is the former Chairman of the Board of PortalPlayer, Inc., a public company that was acquired by NVIDIA Corporation in January 2007. Mr. Sanquini retired from National Semiconductor in 1999, after 20-year tenure, where he managed key business units, including microprocessors and a microcontroller, served as Chief Technology Officer, managed business development and intellectual property protection, and was Chairman of the Board for two China joint ventures. From March 1989 through December 1989, he served as President and Chief Executive Officer of Information Storage Devices. Prior to National Semiconductor, Mr. Sanquini served in various executive positions at RCA. Mr. Sanquini currently serves on the Board of Directors of ZiLOG, Inc. He also serves on the Board of Directors of the following private companies: LitePoint Corp., SiPort, G2 Microsystems, and R2 Semiconductor. Mr. Sanquini holds a Bachelor of Science degree in Electrical Engineering from the Milwaukee School of Engineering, Wisconsin.

Dr. Eli Sternheim

Eli has more than 25 years of experience in engineering, management, entrepreneurship, business and investment. He received his B.Sc. in EE from the Technion in 1969, and his M.Sc. and Ph.D. in EE from Carnegie Mellon University in 1971 and 1974, respectively. Dr. Sternheim worked at the Westinghouse R&D center before moving to Silicon Valley. Here he has worked for a few startups, such as Trilogy, Zoran and Nexgen (later went public and was acquired by AMD). In 1991 Dr. Sternheim co-founded interHDL, a software electronic design automation (EDA) company where he was the president and CEO. He wrote the book “Digital Design and Synthesis with Verilog HDL” and served as the chairman of the Architectural Committee for Open Verilog International (OVI). In 1998, interHDL was sold to Avant corporation. Since 1995 Dr. Sternheim has been investing in high-tech startups and currently holds a portfolio of a few dozen companies.

Barry Schiffman

Barry serves on the boards of Amalfi, Analogix, Luidia, Pelican Imaging, and SignalSet. He has also led a successful investments in AirGate PCS (NASDQ:PCSA), Avanex Corporation (NASDAQ:AVNX), Brocade Systems (NASDAQ:BRCD), Digital Island (NASDAQ:ISLD), Clearwire (NASDAQ:CLWR), Glu Mobile (NASDAQ: GLUU), Monterey Networks (acquired by Cisco), Philsar Electronics, Inc. (acquired by Conexant Systems, Inc. (NASDQA:CNXT) and Wirefree Partners, among many others. Barry was the Co-Founder and Executive Managing Director of Globespan after serving as the Senior Executive Managing Director of JAFCO Ventures. Prior to JAFCO, he was at Weiss, Peck & Greer Venture Partners (WPGVP), led investments in companies such as Vermeer (acquired by Microsoft) and Unwired Planet (later named, NASDAQ:OPWV). At Apple Computer, Inc., he held several senior-level positions and architected deals with key partners, including IBM. As the founding partner in Apple’s corporate venture capital fund, he led successful investments in companies such as Sybase (NASDAQ:SYBS), ON Technology (NASDAQ:ONTC), NetFrame (acquired by Micron), and Forethought (acquired by Microsoft). Prior to Apple, Barry served as President of Micro Air Systems, a semiconductor equipment company, which was selected as one of Texas Instrument’s top-ten vendors. He was also President and CEO of Heuristics, where he helped to pioneer microprocessor-based speech recognition technology. Barry also co-founded Diacon Systems, a health information systems company.

Eli Garten

Eli is a seasoned high-tech executive with more than 15 years of experience in Design, Development and Product Management of cutting-edge software and hardware solutions for Enterprise and Industrial applications. Mr. Garten serves as Vice President of Product Management for VITEC, a leader in high-performance digital video technologies catering the Enterprise, Government and Medical markets. Prior to VITEC Eli held roles as Vice President of Products and Techncial Marketing for Optibase (NASDAQ: OBAS). He also served in the Israeli Air Force in an elite Intelligence unit. Mr. Garten holds a BA in Computer Science from the Interdisciplinary Center, Israel and a Masters in Business Administration from California State University, Monterey Bay.